Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website. SEO can be part of your overall Digital Marketing strategy, which usually includes other things like social media promotion, PPC, content marketing, email marketing etc.
Ranking
EEAT stands for Expertise, Experience, Authority, and Trustworthiness. Google wants to show in the results websites that exhibit high levels of E-E-A-T. For example, someone searching for « best laser printers » is looking for a list of the best printers to buy. Besides the main SEO types, there are also subsets of SEO for specific website types. BHS Links On-page SEO involves optimizing the content and other elements within your website’s boundaries. Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post.
On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. SEO also improves the experience of website visitors, and it can increase the amount of time they spend exploring your site and learning more about your business.
Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity. Discover how algorithmic signals can impact your content visibility. Find out how to use paid search and social ads for events like conferences and webinars. Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.
And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. And you’ll get a list of questions that people are asking online about that topic. All you need to do is enter a broad topic (like “keto” or “link building”).
Keyword research
Engage with your user base through local listings and relevant online forums, like Reddit or Quora, to build your reputation as a trustworthy information source. Avoid selling or over-promotion on online forums, which can backfire by creating distrust. Practice outreach to connect with publishers in your industry, from news sites to bloggers to industry influencers. Offer value by providing an alternative to a broken link on their site or suggesting a compelling content idea (that you’re willing to write). Search engines are like a library, and to build their library, they need to crawl the web.
In fact, I usually don’t even bother with traditional blog posts. This wasn’t the user experience search engine visitors wanted. So I rewrote my content to match this keyword’s Search Intent. Beyond keywords, does your content give users what they’re looking for? If they search for « shaggy cat » do you know if they want pictures of shaggy cats, how to adopt shaggy cats, or maybe how to groom shaggy cats? A good place to start is by looking at current search results, and seeing what already ranks highly.
The Top 4 SEO Tools
- They do this day in and day out, so they won’t need the ramp-up time that you or a member of your team would need in order to learn the basics.
- You can’t rank in search results if your website doesn’t talk about the things you want to rank for!
- Arguably the most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks.
- If you don’t use SEO, you’re unlikely to rank prominently for relevant terms.
- You will get an insight into a feature called “Not Provided” that you may encounter on your SEO quests.
Master SEO basics with our beginner’s guide, exploring the importance of SEO, how search engines function, and practical steps to kick-start your SEO journey. The person in this role can report to the marketing team, development team, or even design team. The person you delegate to this job will contribute cross-functionally more often than not. Aside from assigning tasks in-house, you could hire a full-time search engine optimization specialist if you have the budget.
At a minimum, schema types such as Article or Product offer basic markup for the majority of pages. Other schemas may be more appropriate for your individual circumstances. The more specific information you can offer—such as author, dates, prices, etc.—the better off you’ll be. Google will often rewrite titles that are either too long or too short.